iPhone 16 - B2C
iPhone 16
Genius all around. Explore the line-up.
Introducing iPhone 16 with Apple Intelligence
Create expressive images, unique Genmoji, and custom memory movies
Image Playground
Produce fun, original images in seconds with the Image Playground experience right in your apps. Create an entirely new image based on a description, suggested concepts, and even a person from your Photos library. You can easily adjust the style and make changes to match a Messages thread, your Freeform board, or a slide in Keynote.
Genmoji
Make a brand-new Genmoji right in the keyboard to match any conversation. Provide a description to see a preview, and adjust your description until it’s perfect. You can even pick someone from your Photos library and create a Genmoji that looks like them.
Memory Movie
Create a custom memory movie of the story you want to see, right in Photos. Enter a description, and Apple Intelligence finds the best photos and videos that match. It then crafts a storyline with unique chapters based on themes it identifies and arranges your photos into a movie with its own narrative arc.
Clean Up Tool
Remove distractions in your photos with the Clean Up tool in the Photos app. Apple Intelligence identifies background objects so you can remove them with a tap and perfect your shot — while staying true to the original image.
Built into your iPhone to help you write, express yourself, and get things done effortlessly, draws on your personal context while setting a brand-new standard for privacy in AI.
Writing Tools
Transform how you communicate using intelligent Writing Tools that can proofread your text, rewrite different versions until the tone and wording are just right, and summarize selected text with a tap. Writing Tools are available nearly everywhere you write, including third-party apps.
Priority Notifications
Priority notifications appear at the top of the stack, letting you know what to pay attention to at a glance. And notifications are summarized, so you can scan them faster.
Priority Messages
Priority messages in Mail elevate time-sensitive messages to the top of your inbox — like an invitation that has a deadline today or a check-in reminder for your flight this afternoon.
Reveal a Summary
Tap to reveal a summary of a long email in the Mail app and cut to the chase. You can also view summaries of email right from your inbox.
Audio Recordings
Just hit record in the Notes or Phone apps to capture audio recordings and transcripts. Apple Intelligence generates summaries of your transcripts, so you can get to the most important information at a glance.
Reduce Interruptions
Reduce Interruptions is an all-new Focus that understands the content of your notifications and shows you the ones that might need immediate attention, like a text about picking up your child from daycare later today.
Smart Reply
Use a Smart Reply in Mail to quickly draft an email response with all the right details. Apple Intelligence can identify questions you were asked in an email and offer relevant selections to include in your response. With a few taps you’re ready to send a reply with key questions answered.
Great powers come with great privacy.
Apple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of your iPhone, iPad, and Mac through on-device processing. So it’s aware of your personal information without collecting your personal information. And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.
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